Kat Dawes didn’t build a brand.
She built a universe.
Twenty years. Sixty-two characters.
One mission: save the present moment from unnecessary negativity.
Kat Dawes is the creator of the NOWism Universe — a mythic, metaphysical system for mastering the present moment that blends archetypal psychology, symbolic storytelling, and humour into something the world didn’t know it was missing.
She is a performance philosopher, transformational entertainer, and author of The Time and Space Contract. She has performed and spoken across continents. She has stood on stages alongside spiritual leaders, bestselling authors, and mental health commissioners.
Her work has been called ‘a gift from the deep cosmos.’ Her clients call her their secret weapon. The people who find NOWism tend to stay — because nothing else quite does what it does.
NOWism is not mindfulness. It is not manifestation. It is not another course about positive thinking.
It is a complete living system — with 62 archetypal characters, 81 practical tools, and 320+ emotional frequencies — all of it pointing at one thing:
The present moment you are in right now.
“Kat Dawes has arrived in the here full of the power of now to set us free from being a two tense person. She in a joyful, witty way reminds us to be free of the past and future, the tenses where all problems reside.”
— Rev. Dr. Michael Bernard Beckwith
Founder of Agape International Spiritual Center, Author of Spiritual Liberation, Featured Teacher in The Secret
How NOWism Began.
When people ask what I do, it can be surprisingly hard to explain.
The truth is, I do what I am.
I’m a born storyteller and entertainer. The only ‘real job’ I ever had was as a dancer and performer — which, in hindsight, makes perfect sense. Because NOWism is part philosophy, part performance, and part playful exploration of consciousness.
I created NOWism for myself first.
I was searching for a spiritual practice that could actually hold my attention — something that would ignite my imagination, awaken my curiosity about our deeper nature, and inspire me to explore my potential.
But it also had to be compelling enough that I would stick with it.
I wanted discipline to magically transform into Blissipline.
So I began experimenting with an idea:
What if personal growth could feel more like a game than a struggle?
What if you could train your attention and your emotional state the same way a martial artist trains their moves?
The first thing I created was a comical piece of artwork — a NOW Voucher. A mock certificate for the present moment. Valid now. Non-refundable. Instantly renewable. It was a joke that contained a truth.
And then something fascinating started to happen.
Metaphors turned into tools.
Insights became characters.
Moments of awareness became moves you could practise in real time.
Before long it was clear this wasn’t just a philosophy.
It was becoming a game for consciousness.
Twenty years later, that game has a cast of 62 archetypal characters, 81 practical tools, a weekly live experience called the NOWism JAM, and a community of people around the world who have made presence their practice.
I’ve performed and spoken on stages across continents. I’ve watched rooms of people simultaneously laugh and wake up. I’ve seen the moment someone meets their inner NOW NiNJA for the first time and realises they’ve had that power all along.
Every time, it reminds me why I started.
Real change doesn’t happen somewhere out there.
It happens through individuals.
You and me.
Right here. Right NOW.
Kat Dawes ∞
The NOWism Universe.
NOWism is a living system of characters, tools, stories, and experiences designed to help people master the moment they’re in.
At its centre is a simple truth: the present moment is where life is created. Awareness gives us the power to change it.
The system has three parts:
The Cast of NOWism — 62 archetypal characters. The Momenterrorists hijacking your present moment. The allies waiting to be called in. The threshold characters standing at the edge of your next decision.
The Game Deck — 81 practical tools, missions, and consciousness interventions. Not theory. Real-time moves for real-time moments.
The Vibrational Stockmarket — 320+ emotional frequencies as #Flashtags. The full spectrum of what’s available to you in any given moment. You choose where to invest your attention.
These systems are woven seamlessly into every live experience — the JAM, the keynotes, the private sessions, the retreats.
The curriculum is always in motion. The present moment is always the classroom.
“Kat Dawes is the personification of her message, and whether catching a glimpse of her spirit, hearing the words she speaks or reading the pages she’s written one can’t help but be powerfully moved into their now!”
— Mike Dooley
NY Times Bestselling Author of Infinite Possibilities. Founder of TUT.com. Featured Teacher in The Secret
Today, NOWism is expressed through the weekly NOWism JAM — a live online experience where the Game is played in real time with a global community every Sunday morning.
Through private sessions, keynotes, workshops, and live events, Kat brings the full NOWism system to individuals and organisations ready to change their relationship with the present moment.
The work is 20 years old. It has never felt more necessary.
WISDOM + JOKES
The weekly NOWism dispatch. Real tools. Real shifts. The occasional announcement from Eternity.
No spam. No hustle. Just the NOW.